One of the more important aspects to determine in your affiliate pay per click advertising strategy is what kind of compensation model would best for you, your product, and your website.  To help give you an idea of what is available, let’s go over a few different models and give a brief explanation of each so you can make a more informed decision.The first compensation that will be discussed here is that of Pay-Per-Impression (PPI) or also sometimes categorized as ppc advertising (CPM).